Objectives

Lifecycle Advantage Next-Generation Firewall (NGFW) Adopt Campaign Objectives

Primary objective: Make sure our customers are USING and REALIZING VALUE from their NGFW.

This digital journey will help customers:

Simplify the deployment process

Shorten the time from test to production

Demonstrate how key features align to security objectives

Activate Smart Licenses to access advanced features

Next

Target Customers

All new NGFW customers with contract start date within the past 3-7 weeks

Best Contact mapping model

Next

Lifecycle Advantage Partner Customization

Co-branded: Yes

Partner value statement: Available in FY19

Partner phone number: Available in FY19. Default phone number will route to the Digital Success Manager team, unless partner specifies otherwise.

Digital Journey

Please click through the buttons below to explore the Digital Journey.

Welcome

Welcome Email #1 is triggered to net new NGFW customers with a contract start date within the past 7 weeks. Welcome Email #2 is triggered one week later.

Get started in four simple steps.
Welcome to Cisco
Next-Generation Firewall
Let's get started
Stealthwatch
Hi Professional,
We can’t wait to help you get started on your path to next-generation security. Now you can keep your network safer, mitigate advanced threats more quickly, and simplify your security operations.
Are you ready to transform your security? Get up and running in no time with our Getting Started guide.
Make it so.
Your Next-Generation Firewall Success Team
P.S. Engage with your peers and access great training resources at the Cisco Security Community.
Contact us
You have received this email as a customer of Cisco Next-Generation Firewall.

Getting Started

Desired Action: Encourage contact to utilize Firepower Management Center.

Depending on customer response to Welcome Email #2, contacts are sent either an FMC or FDM "Getting Started" email.

Get connected and protected in minutes
Next-Generation Firewall:
Firepower Management Center
Hi Professional,
Firepower Management Center provides what you need to get great network visibility, automatically prioritize security events, and rapidly tune your Next-Generation Firewall.
Are you ready to get started with your Firepower Management Center? Check out our complete Getting Started Guide for easy instructions that will have you up and running in no time.
Get the Guide
Welcome aboard.
Your Next-Generation Firewall Success Team
P.S. If you need help, check out our Security Implementation Services.
If you are using Firepower Device Manager to manage your firewall, please refer to these getting started resources.
Contact us
You have received this email as a customer of Cisco Next-Generation Firewall.

Activate & Expand

Desired Action: Encourage contact to activate smart license(s) and familiarize contact with associated features.

Smart License email is triggered two weeks after FDM or FMC emails are sent.

Activate your smart licenses
Next-Generation Firewall:
Smart Licenses
Hi Professional,
You’ve taken steps to simplify your security. Now activate your advanced features to get even better insights.
Unlock Advanced Features
With your Next-Generation Firewall, you have access to Cisco’s Smart Licensing, where you can unlock protections for:
Threat
URL filtering
Malware
To help you get started, check out our interactive resource center.
Make it so.
Your Next-Generation Firewall Success Team
P.S. Do you want more tips to enhance your next-generation security? Join the Cisco Security Community.
Was this email helpful?
You have received this email as a customer of Cisco Next-Generation Firewall.

Feature Utilization

Desired Action: Encourage NGFW feature utilization related to policy management and monitoring.

Policies email is triggered two weeks after Smart License touchpoint.

Application visibility and control are your first level of defense
Next-Generation Firewall:
Set Policies
Hi Professional,
With your Next-Generation Firewall, you can configure a wide variety of policies in your manager to determine how your system enables applications and users, handles traffic in your network, protects against malware, and more.
Visit the resource center to learn about the policies available and how to get started with your NGFW.
Get Started
Stealthwatch
If you need more assistance, our security experts can help you with our deployment and migration services. Find out more here.
Make it so.
Your Next-Generation Firewall Success Team
P.S. Connect with your peers and access great training resources at the Cisco Security Community.
Was this email helpful?
Contact us
You have received this email as a customer of Cisco Next-Generation Firewall.

Usage Check

Desired Action: Evaluate if contact has moved their NGFW from testing to production mode.

If contact has moved NGFW into production mode, they will receive the FMC Feature Utilization touchpoint. The next touchpoint is triggered one week after this email is sent.

Tips for a smooth deployment of Cisco NGFW
Next-Generation Firewall
Have you moved your NGFW from test to production mode?
Yes, tell me what's next.
No, I could use a little help.
If you have any questions or need any help, check out the Cisco Security Community, where you can engage with your peers and Cisco security experts.
Sincerely,
Your Next-Generation Firewall Success Team
Contact us
You have received this email as a customer of Cisco Next-Generation Firewall.

Feature Utilization (FMC)

Desired Action: Encourage contact to utilize Firepower Management Center.

Utilization touch highlights an FMC demo and encourages contact to log in and better understand the full feature set related to security rules within NGFW.

Maintain rule sets to secure your network
Next-Generation Firewall
Hi Professional,
Your Firepower Management Center (FMC) recommended rules feature automatically makes recommendations for modifying rule sets to update your network’s security stance as changes occur.
We’ve put together a demo video to explain how recommended rules work and how you can access this feature.
These rules can be easily modified and are continually updated to make sure that your business remains secure.
Check out the demo and then log in to your FMC to access your recommendations.
Was this email helpful?
Contact us
You have received this email as a customer of Cisco Next-Generation Firewall.

Expand (FDM)

Desired Action: Encourage contacts currently utilizing FDM to learn about FMC and its many feature/visibility enhancements.

Known customers already utilizing FMC will not receive this touchpoint.

Upgrade to Firepower Management Center
Bring Security into Sharper Focus
Demo FMC
Hi Professional,
Are you ready to take your threat protection to the next level and enhance network visibility? Make the switch to Firepower Management Center.
Don’t take our word for it. Check it out for yourself.
Take a Video Tour
Try the Interactive Demo
With Firepower Management Center, you’ll get a centralized management console for your Next-Generation Firewalls with real-time contextual awareness, event assessment and prioritization, advanced reporting, autotuning, and more.
Does that sound good?
Make it so.
Your Next-Generation Firewall Success Team
P.S. If you have questions or ideas or want to engage with your peers and Cisco experts, join the Cisco Security Community.
Contact us
You have received this email as a customer of Cisco Next-Generation Firewall.

Renewal

Emails triggered at 120, 90, 60, 30, and 0 days to expiration, with a final email triggered at -30 days past expiration for qualified customers.
Security Coverage
It's time to renew your Cisco security license. It takes just a minute to get started.
833-800-3667 Contact us
We’d like to inform you that your security license(s) expires soon. Let us help continue your protection and renew your license before your organization becomes more vulnerable to attacks.
Your contract details:
Service Type Contract Number Expiration Date
NGFW 132456789 09/07/2018
Our comprehensive portfolio of security products and services helps you gain clear visibility across your environment, proactively detect and remediate attacks, simplify management, and reduce total cost of ownership. Now is also a good time to install any outstanding software updates to ensure you have the latest security protections.
Need more information? To review contract details, contact your Cisco partner.
Thank you for your continued business.
P.S. Based on your current security architecture, we recommend asking your partner about these Cisco Security products:
AnyConnect Cisco Umbrella Email Security
If you don’t handle Cisco security renewals for your organization, please forward this message to the appropriate party. If you have already renewed your contract or have received this notice in error, please disregard this message.