Primary objective: We guide our customers to provision and configure all of their network devices, and use advanced analytics to proactively monitor, troubleshoot, and optimize their intent based network for the enterprise.
This digital journey will help customers:
Scale customer engagement and transform the customer experience.
Provide step-by-step guidance along the full digital lifecycle with self-serve resources to help customers set up their solutions.
Provide the most relevant guides, support materials and trainings to help customers onboard and use their Cisco DNA appliance.
All customers who have purchased the Cisco DNA Center appliance and DNA software licenses. |
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The Cisco DNA Center journey is a digitally-led adoption experience, supplementing partner-provided contacts with Cisco-supplied contacts to ensure maximum contactability. Each lifecycle stage of the journey includes exit criteria, a set of requirements the customer must meet in order to progress to the next stage in the journey. Once the exit criteria is met, the customer will transition seamlessly from one lifecycle stage to the next – either through telemetry insights or Cisco Success Program Manager validation – thus, increasing the likelihood of a successful adoption outcome. |
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Co-branded: Yes |
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Partner value statement: Yes |
The Cisco DNA digital journey addresses five distinct business outcomes today: Network Device Onboarding, Campus Software Image Management, Campus Network Assurance, Campus Network Segmentation, and Scalable Access Policy.
Please click through the buttons below to explore the digital journey for Campus Network Assurance. The emails for each business outcome are similar, though the individual steps and assets offered do vary between outcomes.
The digital journey contains resources to help customers onboard, implement, and use Cisco DNA Center, as well as engage, adopt, and optimize the solution as they advance. Additional touchpoints, sent via email, are also present in the journey to prompt continued customer action. Click "View additional touches" to explore.
There are two types of digital journey tracks a customer can be enrolled in with the Cisco DNA Center journey; technical or business. The technical track targets contacts who are heavily involved in the Cisco DNA Center deployment while the business track targets contacts who make purchasing decisions and aren’t as involved with the deployment. Partner supplied contacts are enrolled in the technical journey track as default, however, any additional contacts supplemented by Cisco can be enrolled in the journey across both the technical and business journey tracks. Toggle examples of both variations for each of the lifecycle stages in the icon bar below.
