Lifecycle Advantage Catalyst 9K Campaign Objectives

Primary objective: Make sure our customers are USING and REALIZING VALUE from Catalyst 9K series of switches. Help our customers build a network that supports intent based networking.

This digital journey will help us:

Scale engagements for one of the fastest growing products in Cisco’s storied tenure

Provide helpful materials for adoption and onboarding such as the Administration and Install Guides. Once configured, there are helpful Design Guides, as well critical tips for Smart Accounts & License Management

Make customers aware of the next generation management platform – Cisco’s “Intuitive Network – DNA Center”

Provide a sample of some of the many advanced features of the Catalyst 9k product

Show the value of Cisco One for Access Switching as a premier license

Next

Target Customers

All Customers who have purchased 9300, 9400, 9500 Catalyst Switches.

Sales Order last 3 months

Best Contact mapping model

Next

Digital Journey

Please click through the buttons below to explore the Digital Journey.

Post Shipment Welcome

This email thanks the customer for their purchase and reinforces the value of their investment, while providing helpful onboarding resources and a guide to Smart Accounts. Email is triggered within 30 days of product ship date.

  Details of your Cisco Catalyst 9000 investment  
 
Cisco Catalyst Cisco Catalyst 9000 switching family: Welcome
Welcome to the new era of networking! With your organization’s investment in the Cisco Catalyst 9000 family switches, programmability, advanced security, and faster access are yours to command.
Want to learn more about your purchase? Check out these overview resources.
Learn more
Your most recent Cisco Catalyst 9000 purchase:
Contract Number: 123456789
Contract Start Date: 06/07/2018
For more contract details, contact us using one of the options below.
Tip
Manage your Cisco licenses more easily through a single interface with Smart Accounts.
For more information on Smart Accounts, including instructions on converting your PAK licenses to Smart Licenses, check out this guide:
Smart Accounts guide
If you are already using Smart Accounts,
head straight to the portal to manage your licenses.
Check out the Cisco Feature Navigator to learn more about the features supported by your software.
Sincerely,
Your Cisco Access Team
Email Contact us
Phone XXX-XXX-XXXX
Chat Chat now
 
  You have received this email as a customer of Cisco.  

Getting Started

Provides customers with detailed, series-specific resources to guide them through installation to configuration. The Getting Started email is sent 1 week after the Welcome email.

  Ready to install your purchase?  
 
Cisco Catalyst 9000 Cisco Catalyst 9000 switching family: Setup
Are you ready to install, deploy, and enable the basic features of your Cisco Catalyst 9000 family purchase? We’ve created this handy resource with all the guidance you need for everything from installation to configuration.
Just choose your series and let’s get started.
9300
9400
9500
Not sure which series you have, or have more than one? Don’t worry; you can navigate between series within the resource.
Once you’re fully configured, check out the design guide for campus wired and wireless LAN for recommended design choices.
Sincerely,
Your Cisco Access Team
Email Contact us
Phone XXX-XXX-XXXX
Chat Chat now
 
  You have received this email as a customer of Cisco.  

Expand: DNA Center

If the customer does not own the DNA Center appliance, this email is triggered 2 weeks after the Getting Started email, which focuses on education and awareness around Software Defined Access and Encrypted Traffic Analytics. Customers who already own a DNA Center appliance will not receive this message.

  Get network speed, security, and peace of mind  
 
Cisco Catalyst 9000 Cisco Catalyst 9000 switching family: Software-Defined Access
Now that you have configured your Cisco Catalyst 9000 family switches, it’s time to talk about how to get them to do more. If you’re looking for end-to-end segmentation, network automation, and the ability to create a single network fabric, we recommend upgrading to Cisco DNA Center.
With DNA Center, you can enable Software-Defined Access (SD-Access) and Encrypted Traffic Analytics (ETA) for better security, operational effectiveness, and automation of access policy.
SDA
But what is SD-Access?
It’s the functionality providing a transformational shift in building and managing networks. And you can read how in this guide.
Learn About SD-Access
ETA
And what is ETA?
ETA allows you to leverage the latest Cisco networking capabilities to avoid, stop, or mitigate threats faster than ever before.
Learn About ETA
Are you ready to get started? Reach out to your Account Manager or your Digital Success Manager.
Sincerely,
Your Cisco Access Team
Email Contact us
Phone XXX-XXX-XXXX
Chat Chat now
 
  You have received this email as a customer of Cisco.  

Adopt: Advanced Capabilities

Helps customers realize the value of their Catalyst 9k investment by driving adoption and utilization of advanced features. This email is sent 2 weeks after the Expand DNA-C email, or 2 weeks after the Getting Started email, based on customer eligibility.

  Follow these steps to enable programmability  
 
Cisco Catalyst Cisco Catalyst 9000 switching family: Programmability
Once you have your Cisco Catalyst 9000 family switches installed and configured, it’s time to start thinking about programmability so you can automate network device operations, manage device configuration, and securely host applications.
First you’ll need to configure for programmability.
Just follow the steps in this handy guide:
Configuration Guide
Then learn more about programmability commands here:
Programmability Command Reference
Sincerely,
Your Cisco Access Team
Email Contact us
Phone XXX-XXX-XXXX
Chat Chat now
 
  You have received this email as a customer of Cisco.  

Expand: Cisco ONE

For DNA Essentials or DNA Advantage customers only. This second Expand email is sent 3 weeks after the Getting Started email, and informs customers of the benefits of Cisco ONE.

  Get end-to-end visibility, automation, and insights for switching  
 
Cisco Catalyst Cisco Catalyst 9000 switching family: Cisco ONE
Your Cisco Catalyst 9000 family switches could be doing so much more, such as automating your access network, detecting threats faster, and simplifying converged networks.
Adding Cisco ONE for Access Switching provides intelligent switching with subscription-based software designed to make networking simple.
Learn how
Move your organization into the new era of networking. Reach out to your Account Manager or your Digital Success Manager to get started.
Sincerely,
Your Cisco Access Team
Email Contact us
Phone XXX-XXX-XXXX
Chat Chat now
 
  You have received this email as a customer of Cisco.  

Partner Customization Options

Co-branded: Yes

Partner value statement: Available in FY19

Partner phone number: Available in FY19. Default phone number will route to the Digital Success Manager team, unless partner specifies otherwise.