This touch only sends to customers who didn’t engage with the
Purchase email. Reminds them to take the Questionnaire and
points them to quick “getting started” steps.

This email is triggered within two weeks once the product has shipped.

If not opened or any links clicked, send Non-Responder 1 week later.

Customer identified as Onboard Lifecycle Stage*
*Unless they say Yes to activated, then they are Implement

Explains the value of starting with Simplified Network Management & Operations and offers key onboarding resources, as well as reminders about SSPT and the ACI Community page.

This email will be sent one week after the Purchase email.

This touch is the final email in the onboarding phase and gives customers the materials they need to understand their network.

This email will be sent one week after the second Onboard email.

Implement

This touch will help the customer start to do the core
work of hardware installation and fabric setup.

Email is triggered up to a week after the “Actual Ship Date or “Scheduled Ship Date.”

This touch equips the customer to perform initial configurations
and preparation for policy configurations.

Email is triggered when licenses are activated and at least
a week after the previous implement email.

Use

This email will educate customers on the principal resources
and tools for troubleshooting and visibility.

Email is triggered 8 weeks after the “Implement” email.

Engage

This touch moves customers through the engage phase by helping them operationalize their ACI processes and prepare for upgrades and increased efficiency.

Email is triggered 4 weeks after the “Use” email.

Adopt

This touch gives customer a full view of all the features available to them and encourages them to pursue advanced topics in order to get more about out ACI.

Email is triggered 8 weeks after the “Engage” email.

Optimize

This touch shows customers a handful of options for how to scale their network. The various options and resources align with subsequent use cases.

Email is triggered 8 weeks after the “Adopt” email.