What does it mean to be a marketing leader in today’s world? Marketing leaders at Cisco’s global strategic partner organizations share meaningful insights of their personal experiences, best practices and what it means to be an agile marketer among constant change and disruption.

Phil Clement, Chief Marketing Officer at Johnson Controls
After 13 years in the insurance industry, Phil couldn’t pass up the opportunity to move back to the Midwest from London and join a $24 billion industrial technology company that was in the midst of a massive digital transformation. Adding even more to his unique perspective? Phil started at Johnson Controls on March 13—just three weeks before everyone was sent home due to COVID-19. Being the “new guy,” though, hasn’t stopped him from making an impact as a marketing leader, embracing the changes that COVID-19 (and other events) forced upon the marketing organization, being his authentic self, or thinking about the future.

Phil on disruption: : There will be new blueprints—literally and figuratively. The intersection of the human experience and interaction with building spaces. The need for respectful security.

Phil talks about how COVID-19 has made us rethink how we interact not only with one another but with the building spaces we occupy—and how technology and marketers will have to adjust. (4:41)

Phil on COVID-19’s effect on marketing and sales: Digital transformation is more important than ever. Virtual events are key. Tightly integrated hand-offs.

Phil discusses how COVID-19 has impacted not only how marketing and sales reach buyers, but also how they work with each other. (3:38)

Phil on the most exciting marketing trend at the moment: Extend technology. Authenticity is key.

Phil talks about how digital technologies are enabling people to call out those who are disingenuous—and why that’s a good thing for marketers. (1:34)

Phil on being authentic: Be genuine and do the right thing. Empathy is key. Don’t be afraid to speak up.

Phil talks about how authenticity and communication are incredibly important in today’s world, taking care of each other during a crisis, and how his team created a powerful video in the wake of George Floyd’s death. (7:49)

Phil on the future of marketing: It’s an exciting time for marketers. Agility is key.

Phil discusses his thoughts on marketing in a post-COVID-19 world, and why he thinks now is an incredibly exciting time for marketers to grow up. (4:00)

Johnson Controls transforms the environments where people live, work, learn and play. From optimizing building performance to improving safety and enhancing comfort, they drive the outcomes that matter most.

Dedicated to protecting the environment, they deliver on a promise to industries such as healthcare, education, data centers, and manufacturing. Johnson Controls is a founding building automation partner of Cisco’s Digital Ceiling community, which delivers better user experiences through the convergence of the IT network and building technologies.