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What does it mean to be a marketing leader in today’s world? Marketing leaders at Cisco’s global strategic partner organizations share meaningful insights of their personal experiences, best practices and what it means to be an agile marketer among constant change and disruption.




Allison Gapter, VP of Global Strategic Ecosystem Marketing at SAP
Based in Colorado, this mother of two teenage boys is no stranger to disruption. She uses the lessons she’s learned from her sons—along with a healthy dose of humor—to lead. A 15-year veteran of SAP, Allison’s secret to success is to “just be yourself,” which is a message she conveys to her team and the women she mentors through SAP’s Business Women’s Network. In her role, Allison manages SAP’s strategic marketing relationships with companies like Cisco. She attributes her success to building up an extensive network of colleagues from around the world, walking her talk, and just being herself.



Allison on the impact COVID-19 has had on SAP’s marketing: Go-to-market strategy changes. Tightly align with partners.

Allison talks about the impact COVID-19 has had on SAP’s marketing overall, the creation of Think Tank to highlight SAP’s fixed-scope offerings, and how it’s caused SAP to work more closely with partners to provide services (some free!) during the pandemic. (2:49)





Allison on market trends. COVID-19 has changed a lot. If you can get through a pandemic you can get through almost anything.

Allison talks about how COVID-19 shined a light on the cracks many businesses had, and how businesses are already responding in order to fix them. (4:14)




Allison on remote work best practices. Remote Work Pulse. Schedule time for yourself every day. No email weekends.

Allison talks about her remote work best practices, from SAP’s Remote Work Pulse surveys to what she’s done to help herself—and more importantly, her team—be productive and healthy while working remotely. (3:05)





Allison on staying connected during a pandemic. Be a part of local and regional business networks. Give back to your community.

Allison discusses how being a sponsor of SAP’s Business Women’s Network has helped keep her connected while working remotely during COVID-19. (4:46)




Allison on authentic leadership: Walk your talk. Trust is key.

Allison talks about the importance of authentic leadership, and how your actions and words are more important than ever not only to your organization but to your partners as well. (1:40)






Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end enterprise application software, database, analytics, intelligent technologies, and experience management. A top cloud company with 200 million users worldwide, SAP helps businesses of all sizes and in all industries to operate profitably, adapt continuously, and achieve their purpose.