Americas Marketing Velocity Learning Enablement Series
Reserve your spot
We're bringing our Marketing Velocity Impact Sessions to you virtually. Please make time to attend if you're able.
Series Information Wednesdays at 10am PST
4/22/20:Optimize your complete end-to-end customer experience, from pre-sales through to renewal. Plus: Drive Customer Leads with Cisco Umbrella Free Trials.
CX: In today's digit al economy, customer experience (CX) is everything. Research from Salesforce shows that 57% of customers switched to a competitor to get a better experience. To respond to the changing market, Cisco made the decision to become completely customer obsessed through customer loyalty and retention made possible with YOU, our partners. Learn how you can reach customers at every stage of the lifecycle with our demand generation campaigns and digital engagement platforms, all ready at your fingertips.
Umbrella: If we told you that you could offer a solution that can change your customer’s security posture in less than 30 minutes, would you want to promote it? What if you could also combine Cisco’s Marketing Velocity resources with a digital call to action to capture quality leads? Sounds too good to be true, right? Well, seeing is believing and that’s why we provide you everything to easily promote Umbrella’s Free Trial – offering all the marketing assets needed for an outbound marketing campaign to increase quality trial leads, shorten your sales cycle, and convert more sales, faster!
4/29/20:Social Selling – Enabling and Leading the movement within your Sales Teams
Did you know that 84% of the most senior B2B buyers report that online social networks play a vital role in their purchase process? Simply put, social media is an information and communication channel that cannot be ignored by either Marketing or Sales teams.
Join Cisco Social Selling expert Gina Passarelli, to learn about the use of social media in the Sales function, including the Top 8 Steps to Social Selling, and how you as a marketing leader can partner to enable and support your sellers as they evolve to include these techniques.
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5/6/20:Unleashing the LinkedIn Platform in the B2B World
Successful marketing using social and digital programs can be a complex undertaking. Where to start, how to scale and what content to use is never an easy undertaking. But if done correctly, a channel partner can not only develop these programs but can begin to develop the muscle memory for repeatable and scalable programs as well. Come learn more about what the foundational pillars are to put in place today to become digitally and socially armed with the proper tools.
5/13/20:Before, During and After: Digital Marketing Strategies to Ensure a Successful Event
For most of us, live events are core to our marketing plans. By leveraging data and digital strategies before, during, and after events, marketers can engage more customers and prospects, and drive even more business impact. In this session you'll learn how Cisco is leveraging digital marketing to compliment both large and small events, and walk away with actionable strategies to:
Attract the right attendees by leveraging data and digital channels
Expand the reach of your messaging by creating and digitally amplifying event content
Continue engaging customers and prospects after the event
5/20/20:Demonstrating Marketing's Impact on your Business
As marketeers we’ve all been asked the same question time and time again from our sales, product and finance leaders. How is marketing and our investment actually driving impact with our customers and on our business?
In this session we’ll explore some of the challenges marketing faces as we shift from a cost center to a revenue center and critical foundational pieces we must address:
Creating an understanding with your stakeholders of how marketing impacts revenue
Exploring which customers matter and those who don’t
Types of processes and systems that are fundamental to your success
Pitfalls we all experience and how to avoid them
You will walk away with practical things you can do today to help shift the conversation with your stakeholders and demonstrate how your marketing efforts and investment impacts your bottom line.
5/27/20:Enable Your Buyer and Win the Deal! Content Strategy Across the Buyer’s Journey
74% of B2B buyers choose the company that was first to add real value as they are defining their buying vision. How will your organization deliver connected buyer enablement across marketing, sales, customer—and even the product itself—to grow revenue and profits?
Join Chad Reese, Sr. Director Digital Marketing in an interactive discussion of the expansion of omnichannel across marketing and sales touchpoints and a content strategy to successfully enable your customers through the buying process. We’ll share real-world Cisco and partner use cases and pragmatic tools you can use to deliver growth for your business.
We’ll also share how Cisco is supporting our valued partners with digital enablement, content, and digital services to enable customers and drive revenue.
