We're entering a new era in which the modern marketer must be agile, confident, and creative. Cisco strives to be your most strategic asset to help propel your success and accelerate your digital marketing expertise. During this action-packed packed two days, you'll have an opportunity to:
- Learn valuable and emerging trends from thought leaders and industry experts
- Participate in interactive impact sessions and meet digital/data subject matter experts in the Velocity Marketplace
- Meet Cisco executives discuss strategies and priorities, the role of marketing and sales, and our commitment to partner marketing
March 27 - March 28, 2019
Central Standard Time (GMT-6)
JW Marriott, New Orleans, LA
614 Canal Street
New Orleans, LA 70130
| Day 1: Wednesday, March 27, 2019 |
| 8:30 am - 10:30 am General Session |
| 10:45 am - 12:00 pm Impact Sessions (3 tracks) |
| 12:00 - 1:00 pm Lunch |
| 12:30 - 2:00 pm Velocity Marketplace & Partner Meetings |
| 2:00 - 4:30 pm Impact Sessions (3 tracks) |
| 6:00 - 9:00 pm Taste of New Orleans Event |
| Day 2: Thursday, March 28, 2019 |
| 9:00 - 10:00 am General Session |
| 10:30 - 11:40 am Seminars (3 tracks) |
| 11:40 am - 12:40 pm Lunch |
| 12:30 pm - 2:00 pm Velocity Marketplace & Partner Meetings |
| 2:00 - 2:30 pm Seminars (3 Tracks) |
| 2:50 - 4:30 pm Closing General Session |
| 5:30 - 9:30 pm Mardi Gras Event |
Michael Hopfinger, Director, Americas Segments, Architectures & Partner Marketing, will welcome attendees and kick off Marketing Velocity 2019. Michael will be presenting on Americas Partner Marketing top priorities, marketing’s role in data insights, customer experience and sales interlock. Boon Lai, Cisco VP of Global Partner Marketing will join Michael to discuss key global Cisco priorities. This session along with event experience will truly help us, as marketers, Own the New Era.
Jim Regan, Market Resource Partners (MRP) Chief Marketing Officer More than 99% of your buyer’s reality exists outside of your CRM and marketing automation. Somewhere, your audiences are already researching and shopping for things that you could solve. Searches, clicks on ads, documents read, pages visited…all of these are clues. Jim will share his perspectives on why utilizing machine learning to make predictions on prospects’ buying patterns and using those predictions to inform your content strategy has shown greater results and how to turn these insights into a scalable ABM campaign.
Marcus Sheridan, Author
More than any other time in the last 100 years, the buyer of today has made a dramatic shift in the way they make purchasing decisions. Unfortunately, many companies haven’t adapted to this shift and are not prepared for the continual evolution of this “digital consumer.” In this talk, Marcus Sheridan brings clarity to the way buyers have changed and exactly what companies must do to, not only align themselves with this shift in buyer patterns but take advantage of the digital age as well.
Jenny Hooks, Sr. Manager, US Digital Omnichannel Marketing
Omnichannel Marketing wasn’t invented to give marketers something to do. The practice exists solely to give our customers a better experience to help them get their jobs done. Whether it’s researching a purchase decision, executing a free trial, or activating a purchased product – the demands of the customer are consistent: make information easy to find, easy to understand, and hyper-relevant to their needs. And this has to happen everywhere customers choose to engage. We will share how Cisco is building customer-centric experiences by sharing data across channels (online and off), building content for the customer, and testing/measuring every step of the way. By the end, you’ll think differently about the role of marketing and will walk away with some easy first steps to engage your customers in a more meaningful way.
Justin Eggert, Cisco Partner Marketing Manager & Jon Santos, Cisco Partner Data Analyst
In a dynamically shifting world, it’s critical that your company’s strategic marketing plan aligns everything together — including your growth goals and the evolution of your marketing channels. If you’re not using the power of data analytics to drive these decisions and tie your strategy together, you’re behind the curve. In this session, you’ll learn how you can leverage insights gleaned through data analytics to achieve strategic clarity and improve their marketing ROI. What You’ll Learn:
Marcus Sheridan, Author Now that the audience knows where buyers are headed, the question is: How does a business immediately implement this into their organization and what is necessary to create a culture so that you truly become the most trusted voice in your space through the content you produce as an organization? In this session, attendees will learn:
Join Michelle Chiantera and John Moses as they talk about what it means to be a borderless business, the value that is achieved by focusing on customer experiences, and how partners can invest and transform to meet the needs of the customers of the future.
Mick Ebeling, Not Impossible Lab
Since the launch of the EyeWriter and the Not Impossible Foundation, Mick Ebeling has passionately studied the concept of “impossible.” All of the modern conveniences we see around us were once considered impossible by people who didn’t know any better. Synthetic fabrics, cell phones, and digital watches (not to mention cars and computers) were all figments of the imagination until inspiration met execution and the impossible became a reality. In this talk, Ebeling dives deeper into “impossible,” the underlying psychological effects it has on an organization, and how to overcome it so true innovation can take place.
Join Michael Hopfinger as he wraps up the week and announces the 2019 Marketing Velocity Innvovator Awards.
Lori Xeller, Strategic Account Director Spiceworks
With the B2B tech purchasing options increasing every year, what makes a buyer choose to buy via a channel partner? Can that decision be influenced? How? Discover insights on how Spiceworks’ audience of millions of IT Decision Makers worldwide purchase (via channel and otherwise). Learn how you can use data and insights to identify customers ready to buy and drive demand.
Kelsey Wheeler, Cisco Digital Partner Omnichannel Mgr
With all of the shiny new tools and cutting-edge ways we can reach our customers across channels, you’ll hear some Digital Marketers boldly declare that “email is dead”. We’d like to respectfully disagree. In fact, a 2018 report from MarketingProfs says that 59% of B2B Marketers consider email their most effective channel. Maybe it’s not the channel that’s ineffective, maybe it’s the way it’s being used.
Hear how Cisco (and the B2B marketing industry) is resuscitating email marketing to make it a more engaging channel for our customers, and a more effective channel for the business.
Julien Cahen, N3 Director of Strategy & Channel Services
To successfully drive revenue in today’s digital world, you need a strong alignment between sales and marketing and a go-to-market strategy that focuses on your customers’ needs. In this session, we’ll arm you with best practices and tools to propel your demand generation strategy to the next level. You’ll learn:
Attend this best practice session to get access to a free Demand Generation Self-assessment tool to help identify your own demand generation efficiency gaps and receive expert recommendations.
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